ESF Marketing Competition 2012

The 6th annual ESF Marketing Competition, sponsored by Costa Crociere S.p.A (Costa), was held at Sha Tin College on 14 March.  Participating schools, including Island School, King George V School, Renaissance College, Sha Tin College, South Island School, and West Island School, sent teams to compete. Prior to the day’s event, competing teams needed to do a marketing research and prepared themselves for the competition.  Tasks were assigned on the day where students had to come up with innovative ideas and strategies to promote the Costa.  

A team from Renaissance College scored the Championship. The First Runner-up was King George V School. The teams of Island School and Sha Tin College were awarded Second Runner-up.
 

Apart from book vouchers sponsored by Hong Kong Book Centre Ltd., the winning team received a valuable prize this year - to participate in a large-scale event of Costa in May.

Big hands to Margaret Ducie and Alison Marshall, teachers of Sha Tin College, and many other business teachers for organising such an amazing and inspiring event.

Click here for photos

Click on the following thumbnail to see the video.