ESF Marketing Competition sees great ideas for Uncle Russ
How do you help a much loved Hong Kong brand take the fight to a larger, multi-national competitor? That was the challenge that was set for the teams of Year 12 Students who competed in this year’s ESF Marketing Competition. The students, all of whom are studying Business and Economics, had to devise a marketing plan for Uncle Russ Coffee that would see them grow their market share amongst young people. It was a fiercely competitive day – with the team from Sha Tin College running out the eventual winners – narrowly holding off a spirited effort from the budding marketeers from KGV.